OVERVIEW

OUTCOME

TAKEAWAYS

ANBOTO

Company

Crypto

Industry

Senior UX designer (one man band)

Role

Anboto is an institutional-grade, algorithmic crypto trading platform designed to provide a unified gateway for trading digital assets across various exchanges, networks, and applications.

OUTCOME

4

weeks for revamping Entire platform

2M$

of funding collected subsequently

2

website are built by Webflow

TAKEAWAYS

01

Define Product Architecture & Strategy

02

Establishing the Design Foundation

03

Expending Brand Expansion & Go-To-Market

01

Define Product Architecture & Strategy

The Challenge: Joined a 6-person remote startup as the founding designer to build a complex product with no prior documentation.

The Approach: Partnered directly with the founder and engineering team to reverse-engineer trading logic and define a zero-to-one product strategy.

The Starting Point: The original interface required significant UX/UI optimization.

Market Research: Leveraging established industry patterns to align with user expectations.

Strategic Alignment: Defined the core product architecture and secured founder buy-in for the development roadmap.

02

Establishing the Design Foundation

The first step in the platform revamp: building a scalable UI foundation to ensure visual consistency and strong brand alignment.

Evolving the UI Library from V1.0 to V1.5. This comprehensive design system establishes strict UI governance, ensuring seamless consistency as the platform scales.

Modular Workspace: Designed a customizable layout system, empowering traders to personalize their dashboard for maximum efficiency.

DesignOps & Architecture: Established a clear Figma filing structure to streamline collaboration and make design assets easily searchable for the broader team.

MVP Delivery: Handed off core designs to the engineering team, prioritizing clear information architecture so traders can find what they need and execute orders quickly.

Post-Launch Validation: Gathering qualitative feedback and identifying usability friction points from early adopters

Data-Driven Refinement: Synthesized user insights into actionable UX/UI improvements, shipping critical updates in a 1-week sprint

A step-by-step onboarding flow that simplifies complex account setups, allowing users to start trading quickly and confidently

Redesigned the Trading's spatial architecture to maximize the viewport for critical charting and market data. By unifying the order panel and analytics, traders can execute rapidly without losing market context.

The UI adapts to distinct mental models:

  • CeFi mode prioritizes account hierarchy and strategic execution.

  • DeFi shifts to a network-first architecture focused on wallet connectivity and slippage.

  • Market Dashboard: Provides quick, easy access to real-time market data and order history.

  • Visual Portfolio: Simplifies complex asset tracking using clear data visualization and allocation charts.

03

Expending Brand Expansion & Go-To-Market

Go-To-Market Assets: Built cohesive pitch decks and social media graphics to establish market presence and drive user acquisition

End-to-End Build: Designed and shipped zero-to-one marketing websites using Webflow in rapid 2-week sprints.